Privacy Policy
1. Who we are
The Pattern House is a fashion production business operated by Ché Orika Group, based at FHA Estate Nugbe, Abuja, Nigeria. This website (thepatternhouse.co) is our B2B marketing site for fashion brand clients. In this policy, "we", "us" and "our" mean The Pattern House / Ché Orika Group. "You" means anyone visiting the site or submitting information to us.
2. What this policy covers
This policy explains what information we collect when you visit thepatternhouse.co, why we collect it, who we share it with, how long we keep it, and the rights you have over your information. We wrote it in plain English because you shouldn't need a lawyer to understand how your data is handled.
3. What we collect
When you fill in our contact form, we collect: your name, your email address, your brand or project name, phone number, country and region, the message you send us, an approximate production quantity, and your IP address and submission timestamp (captured automatically for security and spam prevention). The form sends your inquiry directly to our HubSpot CRM as a Contact record.
When you just browse the site, we collect: anonymous session data through Microsoft Clarity — mouse movements, clicks, scrolls, and pages viewed. This is configured in anonymized mode, which means personal identifiers (like text you type into forms) are masked and not recorded. We also keep standard server logs (IP, browser type, pages visited) for security and performance.
We do not collect payment information on this site. We do not sell products directly through this website.
4. Why we collect it
- To respond to your inquiry. If you contact us, we need your details to reply and scope a potential project.
- To send you marketing — but only if you opted in. You can unsubscribe at any time using the link in every marketing email.
- To improve the website. Anonymized session data helps us see which pages are useful and where visitors get stuck.
- To protect the site from spam, fraud, and abuse.
5. The tools we use (data processors)
We are transparent about the third-party tools that process your data on our behalf. Your data may be transferred outside Nigeria to the data centres these providers operate. We've chosen each of them because they offer strong security and recognised privacy standards.
- Zoho Mail — hosts our business email (hello@thepatternhouse.co, cherechi@thepatternhouse.co, privacy@thepatternhouse.co). Emails you send us are stored here. zoho.com/privacy.html
- HubSpot (Free CRM) — stores contact form submissions as Contact records, sends our auto-reply, and manages our marketing list. legal.hubspot.com/privacy-policy
- Microsoft Clarity — records anonymized session analytics (heatmaps, scroll depth). No personal identifiers captured. privacy.microsoft.com/privacystatement
We do not sell your data to anyone. We do not share it with any other third parties except where required by law.
6. How long we keep it
- Inquiries that don't become clients: kept for 24 months from your last contact, then deleted or anonymized.
- Inquiries that become clients: kept under standard Nigerian business and tax recordkeeping requirements, which is 7 years after the end of the engagement.
- Marketing list: kept until you unsubscribe, and deleted within 30 days of unsubscribe.
- Anonymized analytics (Clarity): retained per Microsoft's default retention.
7. Your rights
Under the Nigeria Data Protection Regulation (NDPR) 2019 and the Nigeria Data Protection Act (NDPA) 2023 — and in line with GDPR principles if you're visiting from the EU — you have the right to access the data we hold about you, correct it if it's wrong, delete it, object to how we use it, port it to another service, and withdraw consent at any time. To exercise any of these rights, email privacy@thepatternhouse.co. We'll respond within 30 days.
8. Data Protection Officer
Under NDPR, businesses processing the personal data of more than 1,000 individuals per year must appoint a Data Protection Officer (DPO). The Pattern House does not expect to reach this threshold in its first year. A formal DPO will be appointed when we approach that threshold. In the meantime, the founder, Cherechi Orika, is the point of contact for all privacy matters at privacy@thepatternhouse.co.
9. Security
We rely on the security infrastructure of Zoho, HubSpot, and Microsoft — all of which meet recognised international standards (ISO 27001, SOC 2). Access to our CRM and email is protected by strong passwords and two-factor authentication.
10. Children
This site is for B2B fashion industry professionals and is not directed at children. We do not knowingly collect data from anyone under 18.
11. Changes to this policy
If we change how we handle your data, we'll update this page and the "Last updated" date. Material changes will be communicated to anyone on our marketing list.
12. Contact us
Email: privacy@thepatternhouse.co · Address: The Pattern House, FHA Estate Nugbe, Abuja, Nigeria.
If you believe we have mishandled your data and we haven't resolved it to your satisfaction, you can lodge a complaint with the Nigeria Data Protection Commission (NDPC).